A Guide to Lingerie Brands

By Colette

Jul 15, 2016

If you’re a newbie Sugar Baby searching for a brief introduction to prominent lingerie brands, look no further!  Here’s everything you need to know about a few key brands:


Can you talk about lingerie without mentioning Victoria’s Secret? Founded in 1977 by Roy and Gaye Raymond, Victoria’s Secret changed the lingerie game by providing fun, feminine undergarments that women would want to wear every day. Since then, Victoria’s Secret has expanded its reach to include something for everyone: beauty products, the PINK line for younger customers, bridal, swim, clothing, and the VSX line for workout clothes. You also can’t forget the brand’s flashy fashion shows and famous supermodels!  Their products are cute, sexy, on-trend, and generally pretty durable. Bras and slips cost about $50 each, with panties about $10-15 or less, depending on whether you participate in their deals.


Yandy.com has a massive selection of very sexy lingerie, halloween and dance costumes, dresses, shoes, clothing, and accessories. They operate at a lower price point than Victoria’s Secret, with most bra set at three for $33 and panties at around $4-10.  The quality can be a bit hit or miss, but their selection is so adorable.  Also, this is the perfect brand if you’re looking for a sexy halloween costume or something to wear to a music festival like The Electric Daisy Carnival.


For Love & Lemons is a Los Angeles-based brand with stunning lingerie, swimwear, dresses and knitwear.  Their lingerie features the most beautiful lace and embroidery, which all come together to create very romantic sets and dresses. If nothing else, their Instagram feed is to die for. However, that quality level comes at a price: bras and panties cost around $100 each; dresses cost around $250-300 and swimwear ranges from $150-$250 per set. For something that pretty and special, I’d say it’s so worth it!


La Perla is a luxury Italian brand featuring high-end lingerie, swimwear, and loungewear—now for both men and women.  La Perla’s classic and innovative appeal has spanned more than 60 years. Recent brand highlights include the iconic Cage collection worn by the likes of Beyoncé and Victoria Beckham as well as their striking ad campaigns featuring supermodels Cara Delevingne and Liu Wen.  If you find yourself lusting after one of their incredible suits, see if your SD wouldn’t mind a little shopping spree: bras start at $250 and panties run around $150 (and up).  


Agent Provocateur is a British brand, founded by the son of Vivienne Westwood in the early 1990s. It’s perhaps most well-known for its sexy, edgy aesthetic—and racy ad campaigns, which have been banned more than once in the span of the brand’s history.  Agent Provocateur has high-end lingerie, sleep and loungewear, swimwear, with a limited selection of cocktail dresses and gowns.  Again, see if your SD would like to splurge on a few items; bras are about $250 and panties are about $150 and up.  Psst: At the time of writing, they were having a massive sale—act quickly to grab a deal!